We all know… what we know.We also know that, the way people do business is changing. How people spend their time is changing. It’s hard to force yourself to view your business in a different light to see new angles and customers. You are busy. We are all busy. I get it.
Try this exercise to shake up your brain, get new ideas and view your business in a new way. Like those annoying ice breaker exercises at group seminars. Annoying, but they do really get your brain moving. Its Monday- let’s get our brain moving.
How would you market your dog products, directly to dogs. Dogs can now make purchases on their own. How can you capitalize on this new furry consumer.
Here’s what we know:
Dogs walk on all fours– advertising should be no more than 3 feet high and ideally on the ground.
Dog vision isn’t like humans– they see Yellow and Blue best. They do not see red or green as well, or at all. Re think that holiday campaign.
Dog’s sense of smell and hearing are their strongest senses.Dogs have 125 million to 300 million scent glands in their nose, depending on the breed. This is 1,000-10,000,000 times stronger than human sense of smell. Maybe you could create a smell sampling truck-think about it.
Dog’s ears are equally sensitive. Anyone who owns a dog and tries to sneak a late night snack has been busted by the thunder of dog feet coming to see what you have for them too. Dogs hear at a frequency of 67-45,000 Hz compared to a human that hears at 64-23,ooo Hz. Radio and Television commercials should start with the sound of the deli drawer opening to get the “dog consumers” attention. Also, dogs with pointed ears have better hearing than dogs with floppy ears, also something to consider with your ads.
Here are some ideas to market directly to dogs:
Paint the bottom half of fire hydrants blue or yellow to attract the dog’s eye more. Put your message printed on that. (yes we are assuming dogs can read, if you remember at the beginning of this exercise we said they could buy stuff too).
Scented stickers on the ground leading from the popular dog parks to your business. The nose will lead them right to you.
Radio contesting idea- at the sound of the cheese wrapper crinkle, be the 10th caller to win a years supply of cheesy treats.
What else could you do? What other creative ideas do you have? While this example is silly and some what far fetched ( ha ha get it… fetched) its a way to view your business differently. Sometimes, all it takes is a fresh outlook to get the creative thoughts flowing again.
If you don’t have someone to bounce ideas off of, try asking yourself questions like:
What would you change if you only did business in Europe?
How would you change your marketing, if your only customers were teenagers?
How would you tell your customers how great your business is, if it was a non profit?
Simple questions to stretch your mind, your ideas and help grow your business.