Sleep-it does more than you think

Yawn…something that is in the news a lot more today.  A simple thing.  Sleeping.  A natural thing. A thing the body knows how to do from the minute you are created. So why are celebrity experts like Arianna Huffington and Shawn Stevenson writing best selling books about it..because its harder to get today.

The Sleep Revolution

Find out more about Shawn Stevenson Sleep Smarter

Those of you that have been following me you know I am not a medical expert. I want to state that the information I am going to share is from my personal perspective- from books I have read (see above), articles read, and personal experience.

This topic is on my mind because I recently went through a three week period where I couldn’t sleep.  This is highly unusual-for me.  I am the type of person who could sleep standing up after drinking a 2 liter of Diet Coke.  Sleep was one of my super powers, a gift from my mother.  So when it actually effected me, all the podcasts I had heard, books I read and things I knew all came flooding back and I wanted to share them with you.

Sleep  is important for your mind and body.
Here are some things you may know or be surprised at and why Sleep Matters!

  1. The average person is exposed to over 5,000 advertising messages a day. Sleep is the minds great eraser.  Sleep allows all the conscience and sub-conscience messages be washed away to clear the mind
  2. Sleep keeps you young. It repairs your cells for all your organs- including skin #fountainofyouth
  3. Keeps your weight down.  Lack of sleep increases stress hormones cortisol that holds on to those extra pounds #sleepskinny
  4. Sleep helps you learn better, remember more and be more calm and rational at work
  5. Stay healthy during winter months, a well rested body fights off germs better. (ever notice you get a cold/flu the morning after a late night?)

 

Tricks I tried to get me back on track to sleeping more normally:

  1. Less Caffeine
  2. More Yoga
  3. Added Green Tea and more water to daily intact of fluids
  4. Warm baths with lavender oils and sleepy time tea
  5. Talking with friends about the things on my mind

 

 

The holidays can  be stressful…here is a cute little quote I found.

“sleeping is nice. you forget about everything for a little while”

 

 

 

How much is a new customer worth today?

When you own your own business every customer is important.  Businesses spend thousands of dollars trying to attract customers and hopefully keep them all.  There is an old saying- that says a happy customers tells a friend, but an unhappy customer will tell the world-average 10 people! And the scary thought about that quote, its pre social media.

Depending on your type of business you will need to estimate the short and long term value of each new customer.  You may be surprised, for a small ticket item like coffee, it has a large life time value. Let’s think about how addictive coffee is, how predictable peoples patterns are and you have a formula to capture a life long customers for your coffee shop.  In 2010,  there was a marketing study done by kissmeterics that calculated  that the life time value of a Starbucks customers $14,099!  If you knew each new customer you attract is worth $14,000-would that change how you viewed them or treated them? Something to think about.

How can you estimate this for your business:

Hire a professional marketing  and research company

Search on line for similar businesses and see what information is available to give you a guide

Do you own research: look at your monthly and annual records.  Look for patterns.  What is your average sale? Does that sale change by day of week or seasonally?  By what percentage is your business growing? What marketing channels are you using and what are the results coming in?

Check with town and state Census data to learn on average how many people enter the area each year and leave.  Those estimates will give you an idea of your growth curve or potential attrition each year

Now that you have an idea of what each of those new customers are potentially worth to you, what happens if they are unhappy.

Apps on our phones allow unhappy customers to become instant thought leaders or business crushers.  Yelp, Twitter, SnapChat, Facebook, Instagram and more, allow instant feedback-good or bad.

I don’t want to scare you but it’s important to think about  this- If a customers has an unsatisfactory experience at your business and they have a robust social network, how many people are viewing their comments-100 people, 1000 people, 100,000 people.  Frightening!

For many businesses this is a frustrating thing and something they need to handle.  In many cases, you cant “fix it” but you can respond quickly.

The most important thing when handling an unhappy customer: do you very best to handle the situation in the moment.  If that is not possible, keep a close eye on your social media.  An unhappy customer will try to warn others and most likely will tag you in their posts.  This is your chance to respond promptly and make an attempt to answer the concern.  Reaching out directly with an apology about their unsatisfactory experience, offering a solution to the situation and being open to please them is KEY.  Others who may see their unhappy post will also see that you responded and replied with earnest to rectify things.  That is what matters-a reasonable person understands that things can happen and its how you react afterwords that speaks more about the character and quality of your business. As difficult as it is to hear negative things about your business, it may make you aware of a growing staff problem or faulty product.  That feedback, allows you to take action quickly to make your business stronger and better for tomorrow’s customer.

And as we just learned, tomorrow’s customer is worth a lot more!