My #1 priority is to help my clients grow and attract new customers. Right now I am talking to my clients about Facebook Live. As a full service Marketing Professional, I keep on top of all marketing trends to educate my clients. Clients are busy being great at what they do, that they miss an easy solution. Most clients want to find affordable ways to make their business stand out and Facebook Live is just the thing.
#1 its free-you broadcast a live from your business Facebook account
#2 you can do it yourself, your employees can do it, anytime
#3 it has a live interaction, so you can answer questions during the broadcast and it also has great shelf life- people can still watch it later because it lives on your Facebook page
81% of people are going on line to research a product, service or business, it is important to find ways to get noticed. I have talked about using social media for your business in previous posts and Facebook Live is a great new tool to build a one on one relationship with your existing customers and potential new customers.
Here’s how you can use Facebook Live to showcase your business.
Retail Business: take a tour of the showroom, present what new merchandise has just come in. You can create a virtual showroom to entice customers to come in.
Fitness Coach or Gym: build a relationship with potential clients. Show the work out space, demonstrate simple exercises. Answer questions live and present special offers.
Service Business: Facebook Live can show you doing “your thing” in action. You can invite a satisfied customer to join you and share their story to highlight real world success.
Auto Dealers: Take potential customers through a test drive of a new model. Show people how to do the simple things they need to know-like change the time in your car 🙂
Below is a link to a local pre owned auto dealer using Facebook Live to showcase cars and do special promotions.
Adding Facebook and Facebook Live to your traditional media mix is an affordable way to build a one on one relationship with your customers. It costs nothing but your time and passion.
A few things to think about before you “go live”. Think of it like television, you are speaking directly to your audience. Think about the goal of the “live episode” and do your best to stay on course. Remember its live, you may stumble with your words and that’s ok. You will get better and your following will build. A little quirkiness will be endearing and work well. My most popular video to date had a cameo of my dog in it, real can make you likable. Give it a try and let me know how it goes…and ACTION!