Our ancestors would pass on information through stories. Critical historical information was passed on for years. Why is that important? People remember stories. When something matters to YOU and it is told in a compelling way-people remember.
That is what you need to do with your advertising.
First: What is your story ?Second: How are you sharing it?
Your story is who you are, what you do and what makes it, and you special/unique. This is the story you want to tell people and have other tell, about you.
Long version– can go in a press release, article, the about page on your website, and your mother bragging about your success
Medium version– You Tube, newspaper, magazine
Small version– TV commercials, radio commercials, Facebook
Flash version– Snap Chat, Instagram, meeting someone at a cocktail party
If you are not sure where to start or what your story is, you can look back in my blogs for the one on USP’s, unique selling propositions. That is a place to start to help you get clear on your story, then add detail and emotion. No one can tell your story better than you. Work with your team and fine tune it. Then share it with the media channels listed above- and tell your story.
When you own your own business you are always telling your story-make it great so others want to tell it too!