In honor of Thanksgiving, let’s talk about those two words. THANKS and GIVING. Exactly how are you THANKING your clients and customers on a regular basis? What are you GIVING them that your competition isn’t or can’t?
Whatever your business, I am willing to bet you are seeing more competition, more challenges and more things that keep you up at night. Now more than ever, its important to say thank you and show your thanks to your loyal customers and clients. The people who continue to do business with you, who are helping you grow every month and every year.
If you were raised properly and are over the age of 30, your mother, father or grandparent pushed you to write thank you notes for all the gifts you received as a child. Sure it was a drag, “Dear Aunt Martha, thank you for the bunny pajamas, I have already worn them to sleep in. They are very soft. Thank you. Love Alison” BUT-It’s important, on the most basic level you are showing your appreciation to Aunt Martha who took her time and money; to get you something you would hopefully like. This basic art has changed, evolved and is forgotten too many times. Sawhill Rule #1 – Always say thank you.
Depending on your business a thank you may vary, from a hand written note, my personal favorite, to an email, or small gift. The point is to recognize the time and money given to YOUR BUSINESS. I could go on for paragraphs about this, I had a fairly strict upbringing when it came to manners. In the event, this does not come naturally or perhaps you just need some fresh ideas here are: 6 Simple Thank You Ideas you can do TODAY to say thank you to your clients, business partners, vendors and customers.
#1 Say thank you with a hand written note. No one does it anymore, it will stand out. A true hand written note shows your clients you took the time to sit down and think about them. You appreciate them. So, do it for every sale, every opportunity to appreciate what they invest in your business.
#2 A thank you email, a sad runner up to the hand written note in my opinion but it does allow you to do some cool things. Attach a video of you saying thank you. Attach a link to a coupon for their next purchase, create a cute animated gif that is appropriate to what you do .
#3 Give your customers a small gift at the time of purchase. When a good customer spends over X or commits to X+1, give them something small in the moment as a thank you to make them feel like a VIP. Perhaps a sample product that your suppliers gave you or a value appropriate gift that you have purchased. The gift should compliment the purchase, not make them say ” What the?”. Auto supply stores could give away an ice scraper, not a pair of earrings.
#4 Create premium items with your business name on them. People love stuff. If you don’t believe me, come work a booth at a trade show or expo. Choose something that is a good representation of your business. Dentist- free toothbrush, Car dealer- key chain, Hair Dresser-purse mirror or brush. These small thank you will be used often and will remind them of the positive experience they had with you and your team.
#5 A thank you the customer receives outside of a purchase or interaction with you but instead focuses on them. A restaurant sends a birthday card with a gift certificate for a free meal to celebrate your birthday. Those customers will be blown away you know their birthday? And will probably go there for the free Birthday meal and bring 8 friends. This takes a little more work, building a data base of information about your customers. You can also pull good information from social media, Facebook has birthdays-who doesn’t like a Birthday.
#6 Is your business active with social media? Do you have an engaged community of followers and fans? If so, then thank your clients and fans through social media. Publicly say to the social media community that you appreciate this person or that person. A general post ” hey thanks everyone”is fine, but not special. We want people to feel appreciated and connected, so they stay active with your business. Post a picture of them, write a nice note thanking them for their business or inspiration. Don’t forget to tag them in it. I had this done to me recently and I was so excited, I shared it with my groups and continue to talk up the business and have brought them several new clients (smart of them to do that to me, huh?) . I am now acting like a sales machine for THEM- by passionately telling all my friends and contacts the nice thing they did. All the did was recognize me- simple and POWERFUL!
THANKS GIVING- two simple words that remind us to be thankful for the people in our lives and to give generously to them. I hope these tips inspire you to Thank your clients and customers today and more often. A little goes a long way- try it today and see. I would love to hear your personal experiences as you try this for your business.