I had the pleasure of attending New York Fashion Week, the Mercedes Benz Fashion week. This is not only the first look at what designers are envisioning for us for Spring 2015 but the whole event is a feast for the eyes. The fashion is everywhere, the marketing and branding is everywhere. And I am a fan of both so this was a treat for me.
When I walked up the front steps of Lincoln Center you see people everywhere dressed in all sorts of outfits. Things that you may think may not work or match, DO work and create a unique look. Companies were creatively poised out front with their fashionable version of their company and brand. Fashion Week is about trying it all and finding your “fashion voice”. I had the pleasure of being in the presence of two very creative and talented gentlemen, and when you are around so much fashion, passion and creativity, you can not help but become inspired. They developed #styleconfidential, a new style and entertainment company: style confidential.co. To quote @ericacquaye the creative director” Life is a fashion show, dress up, take risks, feel fab and be seen! Thank you @joshmcb and @style_conf for amazing look at Fashion Week.
At fashion week, the designers certainly know how to get attention but so do the brands that want to be noticed. One of my favorite products is Diet Coke. I have been a fan for so long, some might call me an addict. Diet Coke was one of the featured drinks and sponsors at the show. You could help yourself at any time. Yes, anytime, beautiful coolers were everywhere through out the event with lovely, complimentary, mini cans. Sure everyone likes free drinks, nothing special in that. So what could Diet Coke do to stand out? How could Diet Coke be remembered by its core consumer group? They created a conversation charging area. You can see the clever and boldly branded table top with a great play on words. Diet Coke keeps you charged up for fashion week and you can charge your cell phone! How fantastic! Ladies enjoying a complimentary Diet Coke, charging their phones and reflecting on the last runway show they saw. A perfect partnership and brand integration by Diet Coke. In future blogs I will share with you additional partnerships that are both fashionable and fabulous from New York Fashion Week.