CBS Launches Against Clear Channel in Boston

6-27-2012

CBS is changing its Boston Classic Hits format to a new CHR Thursday. A similar format already exists in the Boston Market and it’s owned by Clear Channel. It’s KISS 108 so this flip puts CBS right up against the Clear Channel CHR in Beantown. 

CBS Boston Market Manager Mark Hannon said, “When looking at the habits of Boston radio listeners, it is clear the music most favored by the biggest group of people is contemporary hit music.” The AMP format will feature artists such as Rihanna, Usher, Maroon 5, Pitbull, Flo Rida, Katy Perry and Nicki Minaj.

Listeners can still hear the classic hits format on the HD multicast channel of WODS (WODS103.3 HD-2).  The station will also be available online at www.wods.com.

 


Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

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