Sometimes you need to do something extreme to get people’s attention

What Stations Are Doing: New Hampshire FM Goes to the Dogs

Clear Channel “Rock 101” WGIR-FM, Manchester, NH afternoon personality Scorch will spend five days in a dog crate to raise cash and awareness for a local animal shelter.

He’ll be allowed out for 10 minutes each day.

“There’s no fun part about doing this,” Scorch tells the New Hampshire Union Leader.

It’s the fifth year he’s doing it, raising about $15,000 a year for the shelter.

(Source: Inside Radio, 06/04/12)

Author: alisonsawhill

Marketing and Advertising Manager, 20+ years of success, working with clients on a local, regional and national level. Experienced in strategy, development and execution of clients marketing plans using all media tools, including Radio, Internet, Social Media, Events and Promotions.

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